Benefits of Graphic Design

25 - 5 - 2018

Every single company, from the small business owner in his street-side stall to the largest multi-national conglomerate, takes plenty of pain to create a brand they believe in. This brand becomes the reason for their existence and also the reason why they spend sleepless nights thinking about ways to make it better. When you spare no expense to make your product/service as customer-oriented as possible, then why shy away from using quality design?

The fact is, good design can mean the difference between a flourishing business and a shut-up shop. Here’s ten reasons why you need to pay attention to the effort and quality going into your designs!

 

a) Grabs Attention: A well-designed shoe or computer will not only grab attention because of its features, but also because of its looks. In a shoe store, the first thing that determines whether a person will try a shoe or not is its design. If it looks ugly, it will stay on the shelf unless the customer has come in, specifically, with that model or price-range in mind. So make sure your products look good to grab the eye of your potential customers by having captivating pop displays. This is also what makes them stand out against the run-of-the-mill competition.

 

b) Creates Recall: When you buy anything, like hair shampoo, you might think that it is the product inside the bottle that matters. Fact is, the product matters only once the customer has bought the bottle and tried it on. To get them to pick your product, your packaging (in this case the bottle), needs to make them want to pick it. There are thousands of products lined up on store-shelves and if you don’t take the effort to create an experience from the moment someone receives a box to the time they start using the product, they won’t have anything to remember you by.

 

c) Builds your Image: British Petroleum created a surge by changing their logo colours to Green and Yellow. While their logo remained the same, the message was simple – “We care about the environment.” Whether the company goes on to do something about it or not is something different. The fact is, in the eyes of the target audience, this shift in design leads to a shift in perception.

 

d) Increases Sales: As people start looking at your company and brand differently, they start appreciating it more. If two companies create the same quality of product (equal in every aspect), it is a guarantee that almost every single customer will pick the one they remember the most. Design helps them remember and, therefore, the next time they go to a store, they will pick out what they remember. Make your brand more memorable with some innovative thinking that touches your customers and watch them line-up outside.

e) Improves Market Standings: This is a direct off-shoot from a rise in sales figures. If you start selling more products, chances are that you are outshining your competition. That means, you are toppling them in the popularity charts as well as in the charts that matter the most – the financial charts.

 

f) A Strategic Investment: As the world is being driven by more visual content, standing out in the crowd is getting harder. Using good design to create your own space, before anything covers your presence, is a great way to set things up for the future.

 

g) Creates Goodwill: As companies are struggling to compete in the battle of price, recession and severely damaged economies, the ones that will survive are the brands that are trusted by customers. When you create a design, be it for a product, an advertisement or just a hoarding on the street, and connect with the customer, that is what they are looking for. Everyone wants to know that you are thinking about them and nothing says that better than meaningful design.

 

h) Improves Staff Loyalty: Designing a brand isn’t just about getting customers and increasing sales. It is also about taking care of the people on the inside. When these people sit at their workstations or desks and start their day, they need to have your best interests in their mind. From office interiors to memos to the environment that you create, everything needs to be designed with their welfare in mind. Keep them happy and you’ll guarantee a successful organization that is run by the people – happy people, i.e.

 

i) Reduce Time to Market: Are you forced to stay fresh in people’s mind with new launches? Are you afraid of slipping out of their sights as they go, everyday, to spend their money? Changing the brand image of your company or simply creating fresh design can stop that enforced product launch. An absolutely brand new product package can change the way people have been looking at the same old thing. No one will care that what is inside is what they have been using all along. What they care about is that there is something new about the product they love. Keep them interested and they’ll keep coming back for more of the same. So you can spend your time in developing something better for the next launch.

 

j) Create a Better World: We live in a world where quality is an idea that is preached more than it is practiced. By creating a better product, you’ve already breached through the barriers of being average, and moved into the superlatives. Now comes the time when you need to carry that image through all other aspects of your business. By creating good designs, you emphasis on a better planet through fresh designs and thoughts. Your ideas will be the starting point for many others, and the cycle will continue with you at the forefront.

Whether you are looking at making a difference or simply making a profit, you need to realize that running a business is a long-term commitment. If you’ve taken the leap on all other fronts, then you’d better start looking at design as an investment for the future. After all, who doesn’t like to believe in love at first sight?

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Importance of Branding

23 - 5 - 2018

Company branding is the most efficient way to show potential customers what your business is about. It is reflected visually via the logo and company design elements as well as through verbiage in marketing materials, slogans and informational copy. According to Fast Company magazine, “The brand is a promise of the value you’ll receive.”

 

Uniqueness

Utilize your branding to set yourself apart from your competitors. To do this, analyze what you do best and consider you target demographic. Use graphics and word choices that clearly reflect your business to your target audience, hence your brand. Use your branding to deliver clear messages.

 

Target Audience

Done correctly, your brand can assist you in getting a stronger foothold in your niche market. Define your unique selling position and consider methods to communicate key messages to your desired audience. Use specific images or phrases to encourage the feel of inclusivity. Let them know the reason your company exists and how it can fulfill their needs. This can connect you to your target audience, engage them and motivate them to buy.

 

Emotional Connections

According to a 2010 study conducted by the world’s largest public relations firm, Edelman, the Y Generation, also known as the Millennial, consider brand identification almost as important as religious preference and ethnic background when defining themselves online. The power of branding has successfully melded into that of personal identification and emotional connection.

 

Message Delivery

Having strong branding can evoke trust from your niche market. This can translate to your newsletters, emails and advertisements garnering a greater response, hence increasing sales. As people will already be vested in your brand, they will be confident that they will receive value for time spent reading your messages or researching your product.

 

Consistency

Focus on your long-term branding efforts to keep your business consistent. This consistency should transcend messages, product lines and audience appeal. It should enhance your business, adding depth to your company’s presence. This should allow you to grow and keep a loyal following.

Contact Us : 
Creata Inc
+91 72279 75515, +91 94284 86960
inquiry.creatainc@gmail.com
www.creatainc.in

Benefits of Social Media Marketing

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Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.

It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective.

According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools are the best to use. With our help, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business.

1. Increased Brand Awareness

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better.

By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.

2. More Inbound Traffic

Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.

Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking.

Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.

3. Improved Search Engine Rankings

Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.

Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy.

To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will “like” and “share” your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.

4. Higher Conversion Rates

With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.

Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises.

Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business.

People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality. As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.

5. Better Customer Satisfaction

Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.

customer on social mediaEvery customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.

6. Improved Brand Loyalty

One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.

The millennial generation is known for being the most brand loyal customers of all. Born between the early 1980’s and the early 2000’s, millennials are the largest generation in US history -– and will soon completely consume the market. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.

7. More Brand Authority

Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.

8. Cost-Effective

Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine tune your strategy and try increasing your budget. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.

9. Gain Marketplace Insights

One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles,, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.

Using social media as a complementary research tool can help gain information that will aid you in understanding your industry. Once you gain a large following, you can use additional tools to analyze the demographics of your consumers. Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic, and identify which types of content generate the most impressions. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.

10. Thought Leadership

Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.

Get Started!

It’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, create them! Fill out your business’ information and post some engaging content to begin gaining followers. As mentioned, ask people relevant to your business to “like” and “share” your page to help build your profile. With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more.

There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.

#advertisement #creatainc #increasesales #socialmediamarketing#digitalmarketing #nadiad #socialmediaagency #technology

For More Details  :
Creata Inc
+91 72279 75515, +91 94284 86960
inquiry.creatainc@gmail.com
www.creatainc.in

7 Marketing Tips for Financial Advisors

3 - 5 - 2018

We know about the 3 mantras of the financial advisory sales. Referrals, referrals and referrals. It is a tried and tested method of tapping your network for qualified sales prospects. But if you want to grow your sales or leads pipeline beyond your immediate referral network, you need to develop a comprehensive marketing strategy. We know of some financial advisers in India who have been successfully using these strategies for a long time and have got excellent results.

  1. Brand building:

Your financial advisory practice, whether it is a one person show or a team of advisors, needs to build a strong brand. Strong brands are specific characteristics that customers can relate to, when they do business with you. To create a strong brand for your practice, you should identify the attributes about your practice that you want your customers and prospects to associate with it. These attributes can be trust, solid advice, product portfolio, excellent customer service etc, basically any attribute or a group of attributes that make customers do business with you. How will you build the brand? You build a brand, by reflecting its attributes in each and every interaction that you or your team have with your clients and prospects. You should also ensure that everything about your business, from the smallest things like visiting cards and letterheads, to your newsletter, website and even your office decor should reinforce your brand. Brand is not built overnight. It is built over a long period of time by ensuring high degree of consistency in the quality of your customer’s experience.

 

  1. Build a great website:

Your website is an important element of your digital presence. There are several attributes of great website, like visual appeal, rich content, ease of navigation, useful features for the users, cross browser compatibility, cross device compatibility etc. If possible, you should take help from an expert in designing your website. We mostly love our own website, but others may have a different view. You should always take honest feedback from your customers and people in your network, and then, if required, take expert help in fixing issues, the feedback may have highlighted.

 

  1. Become an expert:

Investors like to work with an expert who understands their specific needs. Take a look at your product portfolio and identify a few products that you would like to become an expert in. You should develop a separate prospecting and servicing strategy for your target segment. You should offer customized solutions to your target segment and consolidate your position as an expert. This is a complex strategy and takes a lot of time, but will yield tremendous benefits to your practise in terms of referrals and leads.

  1. Organize an event in your investor community:

You can organize an investor awareness event in your investor community. Try to get a strategic partner from the industry (e.g. MF house, Insurance Company etc.) as a guest speaker. You can even get them to co-sponsor the event with you. You should make the event informative and interesting for the attendees. Invite your clients and ask them to bring a couple guests who might be interested. These events will help in increasing your engagement with your customers, while bringing in new leads. You and your team should use this opportunity to network with the attendees over refreshments at the end of the event. Advisers who feel uncomfortable sounding too “salesy” over such interactions, should do a simple registration process for all the attendees, whereby the attendees will provide their names, phone numbers and email addresses as part of the event registration. This information will then serve as leads for future prospecting.

  1. Build Strategic Alliances:

You should try to build network of alliance and referral partners with chartered accountants, lawyers, other financial advisers with mutually exclusive product portfolio. It is a good strategy to cross-sell each other’s services and also deepens the relationship with your client by providing comprehensive care.

  1. Blogging is a useful strategy:

Blogging is a time tested strategy to bring visitors to your website. According to research findings, among small businesses, regular bloggers get 50% more traffic to their website, than those who do not blog regularly. More traffic to your website means more leads.

  1. Use Social Media:

The reach of social media, like Facebook, Linkedin and Twitter is immense. It can provide you with opportunities to develop relationships with members of your target markets and expand your network of potential investors. It also provides you with networking opportunities with other financial advisers and industry experts. Generation Y (or people born after 1980) are hooked onto social media. These young people are the new generation of investors and therefore your presence in social networking will help you connect with this set of potential customers. Many people question the business value of social media marketing, but there are countless success stories that can inspire you. How to build a successful social media marketing strategy is a vast and complex topic. There is a lot of material on this topic available on the web that you can benefit from. You can also consult with social media consultants and experts. You should follow a very structured approach towards social media marketing by setting up social media goals for your practice and developing a strategy to achieve those goals. You should not expect immediate results from your social media marketing efforts. However, if you devote time and effort towards an effective social media marketing strategy, you are likely to get excellent results.

 

For More Details :
Creata Inc
Vishal Sangani
+91 72279 75515
inquiry.creatainc@gmail.com
http://www.creatainc.in

Social Media Marketing

2 - 5 - 2018

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.

Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level:

  1. Create a Plan for Each Social Media Channel

If you fail to plan, you plan to fail. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan.

If you can’t answer questions like “why are you on social media?” or “what social media platform features your target audience?” then it’s time to hit the reset button. Start putting together a plan in writing that you and your team can refer to when you need it.

Your social media plan should consist of mini-plans for each social media channel you expect to be active on. You’ll have a plan for your Twitter, Facebook and so forth.

If you’re just getting started, keep your number of active social networking sites to three or less. For most businesses, particularly small businesses, trying to tackle five different social media accounts often results in doing a mediocre job with little to no results.

  1. Post Consistently

Sending out one Tweet per day just isn’t going to cut it. Certain platforms like Instagram and Snapchat don’t necessarily move as fast as Twitter or Facebook. This means you don’t have to publish as often. But you should still develop a routine posting schedule and be consistent.

This ties back in with your social media marketing plan. You should outline:

  • How often you plan to publish on each social media channel
  • What type of content you plan to publish
  • Social media outreach publishing schedule (reaching out to influencers via social media)

Remember your followers are likely following hundreds or even thousands of other people. If you’re not publishing new content as often as the other accounts out there, it’s easy to get lost and forgotten.

 

  1. Be Picky About What You Share

When it comes to figuring out what to share on social media, quality beats quantity. You want to publish content consistently, but it also has to be valuable. Quality content is:

  • Relevant to your audience
  • Helpful
  • Entertaining

One trend becoming popular that you should be cautious of is relying on tools that “suggest” content to share to your audience. Sometimes the suggestions are decent, but in most cases, you’ll end up with a lot of suggested content that isn’t very relevant or high quality.

These tools typically run based on keywords and data feeds. For example, if you’re searching for content related to “content marketing,” your results may include suggestions like this:

If you didn’t take the time to check the suggestions and just blindly added the posts, you’d be sharing content that’s not really helpful to your audience. Strive to share the best content, not just what’s immediately available.

One way to have a steady supply of fresh content is to create a list of sites in your industry or niche that are known to publish high quality content. Add them to an RSS reader like Feedly. Then you’ll have a dashboard full of the latest posts from sites you trust and know have relevant content that you can confidently share with your followers.

 

  1. Use a Social Media Management Tool

If you’re using the native publishing platforms for Facebook, Twitter and LinkedIn, you’re wasting time and being less productive. Social media management tools make it a lot easier to:

  • Publish content across multiple platforms
  • Schedule posts in advance
  • Collaborate with your team
  • See all of your social media feeds from a single dashboard instead of logging into five different sites
  • Track and measure your results

There are plenty of other benefits to using a social media dashboard, but those instances alone are more than enough to make the move. The casual user may be able to stick with managing their social media from their phones, but as a business, you need to use a tool that will allow you to be more efficient and strategic.

 

  1. Post More Images

The results are in and photos have shown to be the most popular type of social media content for engagement. They get the most shares on Facebook.

And the most Retweets on Twitter.

The most evident example of the power of images for social media are sites like Instagram and Pinterest, which are primarily driven by images. In fact, Instagram has the most engagement of any social media channel. It’s not a coincidence that both Instagram and Pinterest were able to gain a lot of traction and see more success than other failed social networks.

Adding images to your social media posts has never been easier. Tools like Canva and Landscape allow you to create perfectly-sized images that are fit for all major social media channels. And you can also do things like use images for upcoming events, make company photos and craft other image tasks for posts to get more visual with your content.

Don’t forget to add Twitter Cards to your website so any blog posts you Tweet will have a featured image built right in like ours. It’ll help your Tweets stand out in your followers’ streams.

  1. A/B Test

This is a tip that a lot of social media marketing professionals take advantage of, but not many small businesses on social media are even aware of. A/B testing or split testing, involves using multiple headlines for the same piece of content to see which generates a better response. Marketers use A/B testing a lot for landing pages and sales pages, but you can also incorporate split testing into your social media posts.

Instead of publishing a Tweet or Facebook post once and then forgetting about it, schedule the link to be shared multiple times and change the headline out with each post.

A/B testing is important because people will react differently to a post depending on the copy. In our post, Call to Action Phrases That Will Convert, we went over some of the psychology of words and how we interpret them.

The reason why a piece of content is lacking success on social media could be due to low quality content or that your headline in the Tweet, Pin or Facebook post didn’t capture your followers’ attention.

Use Sprout Social’s post planning feature to schedule your posts to be shared throughout the week and test different headlines. Then see which one has the best engagement.

 

  1. Measure & Analyze

To go along with the previous social media marketing tip, you need to measure your efforts and analyze the results. Over 40% of businesses don’t track their social media ROI at all, so they have no idea whether or not anything they’re doing is working. If you don’t want to fall under that umbrella, start tracking your social media activity right now.

Some of the metrics that you want to look for include:

  • Reach and engagement for Facebook
  • Impressions, visits and mentions on Twitter
  • Views and actions on Google+
  • Impressions, clicks and interactions on LinkedIn
  • Impressions and engagement on Pinterest
  • Likes, comments and mentions on Instagram

You should track these metrics on a weekly, monthly and quarterly basis so you know when and if you need to make changes to your social media strategy.

  1. Don’t Be Afraid to Pay-to-Play

Facebook and other social media networks continue to significantly reduce the amount of organic visibility on your posts, which has more businesses resorting to paid social media advertising to get their message out there. Whether it’s boosting a post or promoting a Tweet, social media advertising is a lot more common as these platforms start to grow.

If you want to accelerate your social media marketing efforts and have a budget for it, exploring paid advertising might be worth a try. The costs are generally lower than other platforms like Google AdWords or even media buying, which makes social media advertising appealing for small businesses and startups.

On top of that, you have nice targeting options like a user’s interests and detailed demographics. If you’re new to paid social media advertising, here’s a good starter kit that’ll show you some of the basics.

 

  1. Join in on Communities

Within large social networks, smaller communities form. Whether it’s Facebook Groups, Twitter Chats, Google+ Communities or LinkedIn Groups, there are plenty of opportunities for you connect with like-minded people and companies within your niche.

 

Participating in these communities will help you establish yourself or your company as an authority. Use communities as an opportunity to share your knowledge and interact with influencers. As you start to connect with these influencers, they’ll be more likely to share your content with their followers on social media and maybe even on their own websites.

Look for communities related to your industry on the social media channels you’re active on, then start joining and actively participating. Try starting with Facebook groups or Twitter Chats because they tend to be the most active. But this can vary.

If you’re new to the world of Twitter Chats, join in on our next #SproutChat to see what it’s like!

  1. Build a Community

What if there aren’t any existing communities for your industry, or none that are active? Then it’s the perfect time for you to be proactive and create one.

Assuming that your industry has a decent amount of people active on a social media channel, start reaching out to let interested people know you’re starting a Facebook group, Twitter Chat or LinkedIn Group and you’d like to invite interested users to join.

Some ideas for groups you could start are:

  • A local small business group for your city.
  • Groups of people within your industry.
  • Groups with other companies related to your industry. For example, real estate agents, mortgage brokers and construction companies.

A lot of the time, there is a desire for groups, but either nobody thought of the idea or they just didn’t take the effort to put it together. You can be a trailblazer and lead the group.

  1. Interact

This social media marketing tip can be a game changer. Don’t be the company that only shares links all day. The purpose of social media is to be social and engage with other users. That means interacting on a regular basis.

Take a look at some of your past social media posts. How many of them include @mentions of other people? How many of your interactions are replies to other posts? If you’re like a lot of companies, then the answer is probably not many. Instead, your social media stream is probably filled with broadcast posts (a headline/message with a link to an article or just text).

You’ve repeatedly seen the advice of engaging with your audience. But what exactly does that mean?

  • Replying to other peoples’ posts even if it doesn’t @mention you
  • Retweeting
  • Liking posts
  • Adding people to Twitter lists
  • @mentions

Essentially you want to switch from one-way social media posts to two-way posts. The difference is two-way posts encourage conversation and communication. On the other hand, one-way posts leave little to no room for anyone to reply back with anything other than “good post” or another generic response.

If you’re sharing a link, ask for feedback and opinions or tag someone so they’ll reply. Think of your social media posts as a part of a conversation.

 

  1. Watch Your Competitors

Is one of your competitors absolutely killing it on social media? Does it seem like all of their Tweets get dozens of Retweets and their Instagram posts have hundreds of likes, while yours are completely abandoned? When this happens, you should start to analyze what they’re doing that you aren’t.

Look at:

  • The content they post
  • Who they follow
  • Who’s following them
  • How often they post
  • What time of the day they post
  • What kind of headlines they use in their posts
  • Their most popular posts

This will give you an idea of what’s working for your competitors and why they might be seeing more social media success. Once you start to get a feel for your competitor’s strategies, you’ll want to incorporate some of what they do into your own plan. At the same time, you don’t want to completely copy a competitor.

For instance, if you notice a competitor posts a lot of images, then start creating more images of your own. Try posting at similar times of the day, or more frequently based on their activity.

However, this isn’t an excuse to mimic your competitors to the bone. Your customers will want you to be unique and you should show that by adopting some things from competitors and looking for other ways to improve those strategies.

  1. Give People a Reason to Follow You

Why should people follow your company? This is the question you need to ask yourself.

Think of it from the perspective of a consumer. They have thousands of choices of people to follow, so you have to stand out somehow. Create a type of value proposition specifically for your social media channels. For example:

  • You share behind the scenes content on Instagram
  • You share discount codes exclusively with your Twitter followers
  • You curate the best content in your industry on LinkedIn
  • You offer real-time customer service and support on Twitter
  • You host live webinars on Periscope

 

The value has to be exclusive to the social media channel. If you regularly share the same discount codes through email or on your website that you post on Twitter, there’s no added value there. Make coupons exclusively for social media. Or have content that’s only on Snapchat or on live streams with Periscope so there’s a sense of urgency.

  1. Build Strategic Alliances or Partnerships

The toughest part of building a social media presence is getting those first initial followers. Let’s face it, people are a lot less likely to follow a company with only 13 followers and no engagement than the company with 40,000 followers and hundreds of replies and likes on each post.

But how do you get people to notice you when you don’t have brand recognition and people don’t know your company at all? You partner up with an established company or influencer that already has an active following. Several companies have seen huge success with this technique on Instagram to go from zero followers to thousands within a matter of days or weeks.

This strategy builds off the “Know, Like, Trust” philosophy. The company you’re approaching has an audience of loyal followers that know, like and trust them. Getting a shout out will let their followers know they recommend you. This helps their customers know you’re a brand to recognize and trust as well.

There are a couple different ways you can get started with this technique. The easiest way to achieve this is through a paid shout out. There are several sites that connect pages with a large following to companies looking to get a shout out to their audience. However, you must be careful and do your research before using one of these services and you should never buy fake followers.

Another way to get trusted brands to promote your company is by building relationships with influencers first and let the opportunity develop organically.

It could start with an email to a high-level brand saying you like their company and the content they create. Then you should share their content and keep in touch. When the opportunity presents itself, develop some type of content or cross-promotional event like a giveaway that’ll allow you to reach their audience while also giving them some value as well.

  1. Use Keywords in Your Posts

Don’t underestimate the power and effectiveness of social search. Sites like Facebook, Twitter, Pinterest and other social networks have search features that operate just like search engines.

 

When people search for a specific keyword or phrase like #SMM, the site’s bots crawl through all of the content on the site including your posts and profile to display the most relevant information. Including keywords and phrases in your social media posts and profile makes your company more searchable.

Social media optimization is becoming more advanced and accurate because these sites and apps have a lot of content needing to be categorized. Get into the habit of using common hashtags, even on Facebook, and relevant keywords within your social media posts so that you have a better chance of being found by people searching for topics related to your industry.

  1. Capitalize on Hashtags

Hashtags are easily one of the best ways to organically expand your reach on social media. As we mentioned earlier, organic reach has dropped dramatically on Facebook and Twitter over the years, and Instagram is likely next in line. In order to expand your reach and get more impressions for your posts and Tweets, start incorporating hashtags.

Inserting random hashtags isn’t going to be as effective as taking a strategic approach. Research popular hashtags in your industry, as well as more generic and widely used ones. These are the hashtags people are actively searching for on Twitter and Instagram. Adding them to your Tweets and Instagram posts will give your content a better chance of showing up in the search results.

 

Monitor your hashtag analytics to track which hashtags are generating the most engagement.

  1. Explore New Networks

Who says brands have to be restricted to Facebook, Twitter and Instagram? While those three networks will give you the widest reach, it doesn’t mean you should neglect smaller or niche networks.

For instance, Medium is a popular network for publishing long form content. It’s perfect for gaining thought leadership and sharing your industry expertise. It’s not as popular as Facebook or Twitter, but there’s a large enough audience to make it worth exploring.

You should also keep your eyes on emerging social networks. Snapchat has been around for years, but it didn’t start to take off for marketers until recently. Being able to spot social media platforms like Snapchat early on will give you a leg up on the competition once they become more mainstream.

Check out this article for tips on how to find and use new social media platforms.

  1. Don’t Be Afraid to Sell

Nearly any list of social media marketing tips you find online will warn you about being too promotional. It’s true that constantly shoving marketing messages in your audience’s face isn’t an effective strategy. However, you can also be too conservative with your posts well.

Occasionally Tweeting a link to your products or promoting something that will earn your company money isn’t a bad thing. The reason promotional posts are often discouraged is because some companies go overboard to the point of becoming spammy.

Keep the majority of your social media content non-promotional. If you send 10 Tweets in a day, at least six or seven should be completely non-promotional. That creates a healthy balance that won’t turn most of your followers away.

  1. Target Your Social Media Posts

Your followers are not all alike. Even though your business may attract a certain demographic, your audience consists of individuals who may like your brand for different reasons.

For example, consider Microsoft. Microsoft’s customers and social media followers can range from gamers to small business owners. These two audiences aren’t going to be attracted to the same content.

In order to satisfy these different segments, Microsoft has to share content specifically for each demographic.

  1. Use Contests for Audience Growth Spurts

Your number of followers shouldn’t be a primary KPI because it doesn’t tell the full story of how well you’re doing. Having 1,000 engaged followers is better than having 5,000 bots follow you.

With that being said, social proof is real. When you’re looking for a new restaurant to try for dinner, are you more likely to go to the place with 100 five start reviews or the one with a handful of four star reviews? The same thing applies with social media.

When users see that an account has a large following, they view them as more authoritative and trustworthy. The thought behind this is if you’ve gotten 10,000 people to follow you, then you must know what you’re talking about.

A good way to gather some initial followers when you’re starting from scratch is to hold a social media contest. Twitter and Instagram contests encourage users engage with you and promote your brand. There are different types of contests you can host, but the important thing to keep in mind is to make them brand specific.

Giving away generic gifts like an Amazon gift card will attract a lot of freebie seekers with no long term value. Instead, give away prizes that are related to your brand. Here are some more tips for hosting a successful Instagram contest.

  1. Get Your Entire Team Involved

Most of the social media marketing tips we’ve shared so far are executed by the person or team in charge of your marketing. But social media doesn’t have to fall solely on the marketing team’s shoulders.

If your company has employees or multiple departments, encourage them to help your social media marketing efforts. Whether it’s contributing content to the blog, following the company’s social profiles or other steps, the more involved your team is the better.

A great tool to help employees get involved with your company’s social media marketing strategy is Bambu. This tool is an employee advocacy platform that makes it easy for team members to share curated content across their social media platforms.

 

Here’s an example of how you can use Bambu to improve your social media strategy.

When your company publishes a new blog post that you want to promote, you can add it to your team’s curated list where employees can share it on their own Facebook, Twitter or LinkedIn profile.

Put These Tips to Use

With these 21 social media marketing tips, you’ll be well on your way to building an engaged audience and establishing your brand’s presence across all your social channels. These tactics have worked for some of the largest brands in the world, and each tip could work well for you too.

Do you have any social media tips that you love to follow? Let us know in the comments!

Thinking about Social Media Marketing?

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Benefit #1 – Brand Awareness

The customer journey starts with brand awareness. Once consumers are conscious of your brand, they can begin the journey down the funnel to purchase. Until that moment, your company doesn’t exist in a consumer’s world. Social media is a fantastic place to build awareness, because of the number of users and the bang for your advertising buck (CPMs are typically lower than traditional advertising).

Pro tip: Your brand doesn’t need to be on every social media platform. If you’re building your brand from ground zero, focus on the social media platforms that your target audience are most likely using. If you don’t know which platforms your target audience is using, Sprout Social has a demographic breakdown of popular social media sites.

Benefit #2– Brand Authenticity

What says ‘spam’ louder than an email subject line that starts with “100% free…”? A business or brand with zero social media presence. No matter your company or product, you can be sure that people are searching for your brand or engaging in conversations about your industry on social media.

They’re also using social media as search tools. In 2016, Facebook received 2 billion searches a day. Own those brand touchpoints.

Benefit #3 – 24/7 Opportunity for Engagement

You can’t click on a billboard or have a conversation with a magazine ad. Well, you can, but people might start looking at you funny. With organic social posts or ads, consumers and potential customers have an opportunity to “bump into” and engage with your business during their prime time and at their convenience. Your store doesn’t have to be open, and it doesn’t have to be during live chat hours. With social media, your brand is always on and available to customers.

Benefit #4 – Creepin’ Just Got Easier

Social media platforms house a lot of personal data. Facebook, for example, provides insightful data about your audience, including the ability to compare how your followers’ demographics or behaviors measure up to all Facebook users.

 

Benefit #5 – Inbound Traffic

Social media platforms are another outlet for consumers to link back to your site. As an added SEO bonus, quality traffic from social sites sends positive triggers to Google, which means increased organic exposure.

Benefit #6 – Conversions

You’ve shared your brand story through a Facebook post, you’ve targeted your customers with a well-crafted blog article that’s right up their alley, and now they’re visiting your site. Use your social media marketing to seal the conversion deal through a retargeting ad campaign optimized for conversions or an organic post with a direct response focus. The opportunity to get your message in front of people in the final stages of their journey is available to you on social media. Use this power wisely.

Hopefully, these benefits have informed and inspired you! Want specific examples of how social media marketing can help support your business goals? Contact us today!

For More Details / Inquiry:
Vishal Sangani
Creata Inc
+91 94284 86960
inquiry.creatainc@gmail.com

Bespoke Social Media Services, Design to Delight Your Audience

19 - 2 - 2018

Bespoke Social Media Services, Design to Delight Your Audience

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For More Details / Inquiry:
Vishal Sangani
Creata Inc
+91 72279 75515, +91 94284 86960
inquiry.creatainc@gmail.com