The importance of social media for startups

01 - 12 - 2017

There is no doubt that social media has become an important part of people’s everyday life with more than 2.8 billion active users worldwide it makes sense for businesses to use that for their benefit.  Whether you want to sell products or offer services for your customers, it can be your friend to bring in prospects, and of course, your startup’s website will convert for better ROI.

As a start-up, social marketing is your golden ticket and can be used to spread awareness about your existence with so much less money that you could spend on traditional marketing.  As a matter of fact, this kind of marketing is more powerful and more effective than traditional marketing nowadays, and here are some reasons why you should use it.

the importance of social media - facebook on a smartphone

Marketing on a limited budget

As a start-up, there is naturally a limited budget. Social media has made it possible for small start-up businesses to reach millions of consumers with the click of a button.

Easy access to your customers

With social media, you can choose your target audience and choose who can see your ads.  Social media has made it so easy to listen closely to your customer’s comments and also provides an opportunity to reply to them.  Social media helps you to know the real opinion of your customers asBill Gates said, “Your most unhappy customers are your greatest source of learning”.

Choose your social media platforms

Social media is important but you need to know how to use it and which platform you need.

Do you know your business and where your target audiences are? Facebook, Twitter, Instagram? If your target audience is on Facebook, by all means,  focus your presence on that channel, but don’t neglect the other platforms.

Increase market share

As social media becomes even more of an essential marketing tool, a  good marketing strategy that will help increase your market share in your industry.

Easy to share information

Sharing information and updates about your business is simpler and quicker on social media.

social media

Have insights about your competitors

Social media tools give you a detailed overview and analyse competitor’s strategy which helps you to improve your business and learn from their mistakes.

If you need more reasons here are some statistics about social media:

  • 1.9 billion unique users monthly on Facebook
  • 75% of users spend 20 minutes on facebook everyday
  • one billion unique users monthly on youtube
  • 2 million video view per minute
  • 600 million unique users monthly on Instagram
  • 53% of Instagram users follow brands
  • 317 million unique users monthly on Twitter
  • users spend average 2.7 minutes on Twitter every day
  • 317 unique monthly users on Pinterest
  • people referred by Pinterest are 10% more likely to make a purchase on e-commerce than users on other networks
  • 106 million unique monthly users on LinkedIn
  • 45% of people making $75K/year or more use LinkedIn

Are you still asking if you should use social media for your marketing ?!

Social media has changed the way companies do business as it makes it easier to test ideas and content, it also helps to gain valuable and reliable feedback from customers.

It’s effectively a low-cost method to do marketing so start now and have a presence on social media.

Author: creatainc

The key features of our design approach, those result in better quality, quick turn-around ideas, affordable price and complete satisfaction of branding aspirations. With the experience of more than 5 years in graphic designing as well as Company branding. Our Professionalism with Creative eyes, We assure you to deliver your requirement with quality work with efficiency & effectiveness.

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