As times change; there has been a greater awareness of the concepts of passion and purpose with one of the direct results being a worldwide proliferation of SMEs, as more citizens have the desire to become their own boss.
Many may be aware that small businesses fuel economies globally and account for approximately 70% of the labour force. Unfortunately; the failure rate of SMEs is also high, so it is important to create and implement helpful measures so as to increase the chances of sustainability and longevity.
In the long term, this can increase the standard of living by reducing the gap caused by the uneven distribution of income, as well as reducing the ills that plague societies such as unemployment, crime and poverty.
We now live in global village and businesses can extend their reach online; so as to generate buzz, promote their brand and increase their markets and profitability. While many people may opt for the stability and predictability of 8-4 employment, others may prefer the more flexible work-from-home, or on location type lifestyle.
Being your own boss may even allow for a greater contribution to societies; as one may be more inclined to make more sacrifices and work twice as hard, doing exactly what they love.
Despite the easier access to information and research on the world-wide-web; it can still be challenging to sift through the plethora of information and apply it effectively to your business without the hands-on practical experience.
Here are 4 tips to increase the visibility of your business online and offline:
1. Create a dazzling web presence with engaging content
The only way to do this effectively is to hire a pro to get the results you need. If you do not have the skills and proven track record, you cannot and should not do this yourself. Conduct benchmarking research to access your competition and engage the services of skilled webmaster and copywriter to get your message across effectively.
2. Host a product launch, expo or signature event to establish brand loyalty
In order to execute your event in style and attract new and repeat customers, it is important to once again conduct research and attend other events of this nature. In so doing, you will be in a better position to engage your audience, through the creation of a well-planned concept and unique style for your brand.
The result will be a world-class event to attract the right people who will walk away inspired and spread the word.
3. Write a ‘knock-you-off your feet’ awe-inspiring company profile and/or bio
When you read over your bio or company’s profile; it must read so well, that even you will be inspired by the words on the page. Again not everyone can do this – at least not right away. It is either an innate talent or acquired skill.
So be sure to hire a copywriter that can get the job done to ensure results.
4. Use traditional and social media to be seen as a subject-matter-expert
YouTube/TV/radio/podcasts and videos can be used as methods to identify your work with a face or voice. If you do not like the limelight, afraid of dead air or camera shy, you may want to practice and ensure that you know your business inside out, before you do any live or recorded promos [in the media].
Above all, research is key, but you must be able to dig deep within yourself to find that fire and charisma to engage your audience in an emotional way, so as to gain traction and turn interest into sales.