Customized Social Media Planning

6 - 2 - 2018

Customized Social Media Planning for all types of businesses according to client’s requirement

#socialmediamarketing #socialmedia #SMM #facebookmarketing#creatainc #nadiad #advertisingagency #digitalmarketing#GraphicDesign #LogoDesign #MarketingMaterial #Executive#Presentation #Design #Branding #Ahmedabad #Gujarat

For More Details / Inquiry:
Vishal Sangani
Creata Inc
+91 94284 86960
inquiry.creatainc@gmail.com

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4 Simple Ways To Increase Business Visibility

05 - 12 - 2017As times change; there has been a greater awareness of the concepts of passion and purpose with one of the direct results being a worldwide proliferation of SMEs, as more citizens have the desire to become their own boss.

Many may be aware that small businesses fuel economies globally and account for approximately 70% of the labour force. Unfortunately; the failure rate of SMEs is also high, so it is important to create and implement helpful measures so as to increase the chances of sustainability and longevity.

In the long term, this can increase the standard of living by reducing the gap caused by the uneven distribution of income, as well as reducing the ills that plague societies such as unemployment, crime and poverty.

We now live in global village and businesses can extend their reach online; so as to generate buzz, promote their brand and increase their markets and profitability. While many people may opt for the stability and predictability of 8-4 employment, others may prefer the more flexible work-from-home, or on location type lifestyle.

Being your own boss may even allow for a greater contribution to societies; as one may be more inclined to make more sacrifices and work twice as hard, doing exactly what they love.

Despite the easier access to information and research on the world-wide-web; it can still be challenging to sift through the plethora of information and apply it effectively to your business without the hands-on practical experience.

Here are 4 tips to increase the visibility of your business online and offline:

1. Create a dazzling web presence with engaging content

The only way to do this effectively is to hire a pro to get the results you need. If you do not have the skills and proven track record, you cannot and should not do this yourself. Conduct benchmarking research to access your competition and engage the services of skilled webmaster and copywriter to get your message across effectively.

2. Host a product launch, expo or signature event to establish brand loyalty

In order to execute your event in style and attract new and repeat customers, it is important to once again conduct research and attend other events of this nature. In so doing, you will be in a better position to engage your audience, through the creation of a well-planned concept and unique style for your brand.

The result will be a world-class event to attract the right people who will walk away inspired and spread the word.

3. Write a ‘knock-you-off your feet’ awe-inspiring company profile and/or bio

When you read over your bio or company’s profile; it must read so well, that even you will be inspired by the words on the page. Again not everyone can do this – at least not right away. It is either an innate talent or acquired skill.

So be sure to hire a copywriter that can get the job done to ensure results.

4. Use traditional and social media to be seen as a subject-matter-expert

YouTube/TV/radio/podcasts and videos can be used as methods to identify your work with a face or voice. If you do not like the limelight, afraid of dead air or camera shy, you may want to practice and ensure that you know your business inside out, before you do any live or recorded promos [in the media].

Above all, research is key, but you must be able to dig deep within yourself to find that fire and charisma to engage your audience in an emotional way, so as to gain traction and turn interest into sales.

The importance of social media for startups

01 - 12 - 2017

There is no doubt that social media has become an important part of people’s everyday life with more than 2.8 billion active users worldwide it makes sense for businesses to use that for their benefit.  Whether you want to sell products or offer services for your customers, it can be your friend to bring in prospects, and of course, your startup’s website will convert for better ROI.

As a start-up, social marketing is your golden ticket and can be used to spread awareness about your existence with so much less money that you could spend on traditional marketing.  As a matter of fact, this kind of marketing is more powerful and more effective than traditional marketing nowadays, and here are some reasons why you should use it.

the importance of social media - facebook on a smartphone

Marketing on a limited budget

As a start-up, there is naturally a limited budget. Social media has made it possible for small start-up businesses to reach millions of consumers with the click of a button.

Easy access to your customers

With social media, you can choose your target audience and choose who can see your ads.  Social media has made it so easy to listen closely to your customer’s comments and also provides an opportunity to reply to them.  Social media helps you to know the real opinion of your customers asBill Gates said, “Your most unhappy customers are your greatest source of learning”.

Choose your social media platforms

Social media is important but you need to know how to use it and which platform you need.

Do you know your business and where your target audiences are? Facebook, Twitter, Instagram? If your target audience is on Facebook, by all means,  focus your presence on that channel, but don’t neglect the other platforms.

Increase market share

As social media becomes even more of an essential marketing tool, a  good marketing strategy that will help increase your market share in your industry.

Easy to share information

Sharing information and updates about your business is simpler and quicker on social media.

social media

Have insights about your competitors

Social media tools give you a detailed overview and analyse competitor’s strategy which helps you to improve your business and learn from their mistakes.

If you need more reasons here are some statistics about social media:

  • 1.9 billion unique users monthly on Facebook
  • 75% of users spend 20 minutes on facebook everyday
  • one billion unique users monthly on youtube
  • 2 million video view per minute
  • 600 million unique users monthly on Instagram
  • 53% of Instagram users follow brands
  • 317 million unique users monthly on Twitter
  • users spend average 2.7 minutes on Twitter every day
  • 317 unique monthly users on Pinterest
  • people referred by Pinterest are 10% more likely to make a purchase on e-commerce than users on other networks
  • 106 million unique monthly users on LinkedIn
  • 45% of people making $75K/year or more use LinkedIn

Are you still asking if you should use social media for your marketing ?!

Social media has changed the way companies do business as it makes it easier to test ideas and content, it also helps to gain valuable and reliable feedback from customers.

It’s effectively a low-cost method to do marketing so start now and have a presence on social media.

Creata Inc Services

Creata Services

The key features of our design approach, those result in better quality, quick turn-around ideas, affordable price and complete satisfaction of branding aspirations.

With the experience of more than 5 years in graphic designing as well as Company branding. Our Professionalism with Creative eyes, We assure you to deliver your requirement with quality work with efficiency & effectiveness.

#socialmediamarketing #socialmedia #facebookmarketing #creatainc#nadiad #advertisingagency #digitalmarketing #creatainc #services #corporateidentity #digitalidentity #graphicdesign#webdesign #creativity #nadiad #advertising #agency #social #media#marketing

For More Details :
Vishal Sangani
Creata Inc
+91 94284 86960

Benefits of Social Media Marketing

10 Advantages of Social Media Marketing for Your Business

It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective.

According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools are the best to use. With our help, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business.

1. Increased Brand Awareness

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better.

By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.

2. More Inbound Traffic

Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.

Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking.

Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.

3. Improved Search Engine Rankings

Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.

Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy.

To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will “like” and “share” your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.

4. Higher Conversion Rates

With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.

Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises.

Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business.

People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality. As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.

5. Better Customer Satisfaction

Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.

customer on social mediaEvery customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.

6. Improved Brand Loyalty

One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.

The millennial generation is known for being the most brand loyal customers of all. Born between the early 1980’s and the early 2000’s, millennials are the largest generation in US history -– and will soon completely consume the market. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.

7. More Brand Authority

Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.

8. Cost-Effective

Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine tune your strategy and try increasing your budget. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.

9. Gain Marketplace Insights

One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles,, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.

Using social media as a complementary research tool can help gain information that will aid you in understanding your industry. Once you gain a large following, you can use additional tools to analyze the demographics of your consumers. Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic, and identify which types of content generate the most impressions. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.

10. Thought Leadership

Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.

Get Started!

It’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, create them! Fill out your business’ information and post some engaging content to begin gaining followers. As mentioned, ask people relevant to your business to “like” and “share” your page to help build your profile. With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more.

There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.

 

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Creata Inc

http://creatainc.in/

Our Services

Creata Services

The key features of our design approach, those result in better quality, quick turn-around ideas, affordable price and complete satisfaction of branding aspirations.

With the experience of more than 5 years in graphic designing as well as Company branding. Our Professionalism with Creative eyes, We assure you to deliver your requirement with quality work with efficiency & effectiveness.